Fractional CFO — SaaS & MSME

Revenue is climbing.
Are your profits also rising?

Fractnl Fin is fractional CFO support built around one idea: revenue is a story, cash is the ending. We find where the two disagree — and fix it — before it becomes your problem at scale.

01

Cash runway, decided in advance

How many months you really have under the plan you are actually running, and what changes if a big customer pays late or the raise slips a quarter.

02

Fundraise readiness

The model, the metrics and the story kept current, so a term-sheet conversation can start next week instead of next quarter.

03

Pricing and unit economics

Which customers make you money, which quietly cost you money, and what a price change would actually do to profit.

04

Hiring and spend decisions

Whether you can afford the next senior hire, and which line of spend has earned its place in the plan.

A real CFO in your corner for the big calls

This is not bookkeeping or filing. It is the senior judgment that sits above your accountant — which number to trust, when to raise, which bet to make, and how to walk into a board or investor room ready.

Background across
Manufacturing Logistics Ecommerce Healthcare Chartered Accountant

Fundraising

Become investor ready.
Raise capital with ease.

We build your forecasts and budgets bottom-up — from key assumptions all the way to net profit.

You get clear visibility over the metrics investors love, from cohort analysis to LTV and CAC, so you walk into every raise prepared.

LN — Services

What Fractnl Fin covers

01.0

Strategic Support

Take informed decisions driven by strategic insights and support.

02.0

Forecasting & Planning

Keep control over your spending with budgets, forecasts and plans.

03.0

Management Reporting

See the big picture with visual reports and actionable insights to help you grow your business.

04.0

Sensitivity Analysis

See what happens if your production line broke down for two weeks — or if raw material costs spike. Know where you'd stand before it happens.

05.0

Financial Analysis

Understand what is happening by combining the power of quantitative and qualitative analysis.

Track record

Key projects we've handled

SKU rationalization result: ₹150L in new margin unlocked, 50 SKUs analyzed, ₹20L in costs covered

SKU Rationalization — F&B Manufacturing

A multi-SKU F&B manufacturer was carrying 50 SKUs across flavours, sizes, and price points, with inventory piling up and margins slipping below industry benchmarks.

We built a full SKU-level profitability analysis, splitting the portfolio into performing and non-performing categories across four buckets — hero, opportunity, volume, and poor performers. This exposed which products were quietly eating into cash and which had room to grow.

The exercise unlocked ₹150L in new margin and covered ₹20L in costs the founder hadn't accounted for. The client now reviews SKU performance on a quarterly cycle instead of reacting only once the damage is visible.

Debtor concentration analysis: 74% of overdue cash sat with 3 customers, $180K recovered

Debtor Concentration Analysis — AR & Collections

A growing services business had its aging report flag 18% of receivables as 90+ days overdue and treated the number as manageable.

A deeper analysis showed that figure was misleading — just 3 customers, roughly 5% of the client base, accounted for 74% of the overdue cash. We re-ranked debtors by cash to be collected instead of raw ageing, and set up a focused 3-week recovery sprint for the highest-risk accounts.

That effort recovered $180K, and also revealed that the most aggressively pursued customer was carrying a margin 5% below the client's average. Debtors are now reviewed by concentration risk, not just days outstanding.

Feasibility study: expected ROI of 22% revised down to 16% true ROI after accounting for cannibalization

Feasibility Study — Textile Line Expansion

A Kurta manufacturer was evaluating a new shirts line and expected a straightforward 22% return on the investment.

Our review found the founder's model hadn't accounted for the opportunity cost of Kurta sales that would be cannibalized once shirts entered the same channels. Once that overlap was built into the model, the true return came down to 16% — a 6-point gap the founder hadn't seen coming.

This gave the client a realistic view of the new line's actual profitability before committing capital. The business proceeded with adjusted expectations and a plan to track cannibalization going forward.

Runway extension: 4 months extended to 7 months without raising capital, ₹22L in overdue AR pulled forward

Runway Extension — Cash Flow Scenario Modeling

A founder came in with 4 months of runway left and no clear plan beyond cutting costs.

We built a cash flow model around two specific levers: re-timing two vendor payments by 30 days, and recovering ₹22L in overdue receivables sitting with three flagged accounts.

Modeling both levers together extended the runway from 4 months to 7, without raising a single rupee. The founder walked away with a concrete 90-day action plan — this is now the template used for scenario-based runway planning with other clients.

How it works

Hiring a fractional CFO, step by step

You are not booking hours on one person's calendar. A named senior CFO leads your engagement and owns the relationship, with Chartered Accountants, CPAs and valuation specialists working behind them — so the work never queues behind a single diary.

  1. 01

    The fit call

    Thirty minutes with a senior partner, free. You describe what is breaking; we give an honest read on whether a fractional CFO is the answer — and say so if it is not.

  2. 02

    The first weeks

    Your CFO gets inside the numbers — cash position, the forecast as it stands, what the board is asking for, where the risk actually sits. You get answers in the first month, not after a long onboarding.

  3. 03

    The ongoing rhythm

    A monthly cycle of reporting and working sessions, with your CFO reachable in between for the decisions that will not wait.

Every engagement runs month to month. There is no lock-in and no notice period, so trying a fractional CFO costs you one month, not one contract.

About

Finance built inside the businesses you're trying to become

Fractnl Fin is run by a Chartered Accountant with 10+ years in FP&A and finance business partnering across sectors like Manufacturing, Logistics, FMCG, Tech and SaaS companies — roles spent inside the exact function founders are trying to build for themselves early: forecasting, reporting, and the financial judgment calls that don't show up in a QuickBooks export.

That experience is now fractional: available to pre-seed–Series A SaaS founders and MSMEs who need CFO-level thinking before they need (or can afford) a full-time CFO.

Get started

Stop guessing. Start deciding on data.

30 minutes with a senior partner. Tell us what's breaking and we'll come prepared. No commitment. No strings attached.

fractnlfin@gmail.com